Archive for the ‘B2B / Industrial Marketing’ Category
5 Things You Can Do This Week To Improve Your Marketing
Working on your marketing doesn’t have to be an expensive, multi-month project. Paying attention to the “little things” can produce big results. Here are 5 things you can do this week to work on your marketing and grow your business. You don’t have to do all five – pick one or two:.
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A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.
More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles...
What you should know about SEO Process
seo can be divided into two main categories: on-page/ in web site seo and off-page seo.
on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when...
B2B Web site content
Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:
Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto...
Mobile Web Sites for Smart Phones :Apple, Google’s Android, and RIM’s Blackberry.
Today, more than six in 10 (64%) of local mobile content users own smartphones. The most popular smartphones used for local searches range across the three major platforms: Apple, Google’s Android, and RIM’s Blackberry.
Accessing local content via mobile applications is also on the rise. While local mobile...
LOCAL SEO / search marketing
Why Local SEO is critical for your small business
Search engine optimization local, sometimes known as local SEO is becoming increasingly important on the web today. A few years ago there was virtually no discussion about optimizing a site for local search, however, has changed in a very short period of time.
In general, the web is rapidly changing and competition is...