Archive for the ‘Search Engine Optimization’ Category
Small business marketers spend more of their budgets on content marketing
B2B small business marketers allocate 31 percent of their budgets to content marketing, and 57 percent say they are planning to increase this amount. Their B2B enterprise peers, on the other hand, allocate 24 percent, with 46 percent of respondents saying they plan to increase their spends.
Small business marketers use...
A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.
More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles...
What you should know about SEO Process
seo can be divided into two main categories: on-page/ in web site seo and off-page seo.
on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when...
B2B Web site content
Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:
Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto...
Mobile Web Sites for Smart Phones :Apple, Google’s Android, and RIM’s Blackberry.
Today, more than six in 10 (64%) of local mobile content users own smartphones. The most popular smartphones used for local searches range across the three major platforms: Apple, Google’s Android, and RIM’s Blackberry.
Accessing local content via mobile applications is also on the rise. While local mobile...
Google Director of Local & B2B Markets Sam Sebastian says that shopping drivers are now based on “stimulus,” “the first moment of truth,” and “zero moment of truth.” The zero moment of truth – ZMOT – is based on passive information sought by consumers.
It is reflected well in an evaluation of Google data from Jan. 2007 to December 2010 in the U.S., UK, Brazil, France and...