Archive for the ‘Video SEO . Web Site Video’ Category
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Google Director of Local & B2B Markets Sam Sebastian says that shopping drivers are now based on “stimulus,” “the first moment of truth,” and “zero moment of truth.” The zero moment of truth – ZMOT – is based on passive information sought by consumers. It is reflected well in an evaluation of Google data from Jan. 2007 to December 2010 in the U.S., UK, Brazil, France and...
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Video Marketing Did you know? Video boost conversion rates by an average of 9%. (Internet Retailer, October 2010) Products that have videos are 95% more likely to be bought. (Internet Retailer, April 2010) Video adds two minutes to visitors’ stays on retail sites. (Comscore, August 2010) Video increases the likelihood of a front-page Google search result by 96% with proper page...
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A majority of businesspeople surveyed by Forbes in October 2010 said they watched more online video than a year earlier. Nearly 60% of all respondents said they would watch video before reading text on the same webpage, and 22% said they generally liked watching video more than reading text for reviewing business information. Three-quarters of all executives said they watched work-related videos...
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Of the most heavily-used sectors, videos/movies was the only other to experience a significant growth in share of US activity online. Its share of activity grew relatively by 12 percent from 3.5 to 3.9 percent. June 2010 was a major milestone for US online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15...
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52% of all web traffic is video (according to industry watchdog, eMarketer) - More than 70% of all web visitors watch online video (according to NY Times) - YouTube had 9.5 billion videos viewed by 138 million Americans in one month (according to comScore Media Metrix) - The average YouTube visitor spends 27 minutes watching video per day - Because video is so popular, video links and clips...
