Posts Tagged ‘Industrial Marketing Houston’
23
Industrial Marketing isn’t a new concept. Businesses have been operating on basic concepts of industrial marketing for ages now. Traders used to tie up with whole sellers to get competitive pricing advantage. The new age businesses follow the same principle. They ask for tenders / bids from different companies or vendors and then do a cost and quality comparison and settle for the best...
31
Technical buyers, such as engineers, manufacturing plant floor management/personnel, and industrial purchasing agents are not impulse buyers. They don’t suddenly decide to buy, for instance, a motor for a precision dispensing machine. Instead, they have a specific need, project or design requirement. In this case, it could be a motor accurate enough for the detailed work that the machine needs...
