Tracking Intent Data Across Channels For B2B Marketers
http://marketingland.com Mon, 21 Jul 2014 13:41:48 GMT
For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing relationships with customers. Knowing just when to reach out to them with …
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Marketing Strategies for Mobile Web Sites
In today’s fast changing and dynamic world all the companies are looking forward to promote their product and services to a wide range of customers in a shorter span of time. Hence in order to put their idea into action they use various methods of marketing strategies. One of those marketing strategies is the mobile marketing concept. As the name suggests the mobile marketing concept is the strategy of marketing that is done by using or on a mobile device for example smart phone or a tablet PC.
There are various facets of mobile marketing strategy that is used by the advertising companies. Few of those facets are SMS marketing, MMS marketing, push marketing, app-based marketing, in-game mobile marketing, QR codes, mobile responsive website marketing and many others. Through the mobile marketing strategy the advertisers can send more personalized and time and location sensitive promotional matters to their potential customers in order to promote their products, services or ideas.
From a recent IBM Survey:
• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn
• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates
• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues
• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions
• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page
• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness
Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.
After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.
Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.
76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.
The folks at AdobeCMO have put together a 2014’s social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively.
Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization.
2014’s social media guide for marketing professionals and CMO : Social-media-landscape-2014-for-CMOs-and-marketing-professionals-infographic GO Here !
The B2B & B2C buying process has fundamentally changed, and prospects spend more time on the web doing independent research, obtaining information from their peers and third parties via Google /Bing searches and social media research.
The traditional method of only using outbound selling no longer applies—today’s sales teams must engage in inbound marketing and social selling, & use Web 2.0 technologies to better listen and engage with prospects.
More and more prospects are relying on the content found in social media channels and search engines to educate themselves about a company’s brand, products and services Prior to contacting a service provider. As a result, Social Media + Search play an influential role in the B2B decision-making process.
Therefore, today’s B2B companies should use social media to monitor what prospects are saying about their company, capture interest from prospects looking for their products and solutions, and coordinate the marketing and sales follow-ups to social media interactions and related in bound social signals coming into their web sites and blogs.
Social media inbound marketing is a proactive strategy. All major search engines such as Google, Bing,Yahoo are incorporating social signals into their organic search results ranking.
Please visit our: Metrics Driven Social Media inbound Marketing Platform > http://www.sales.social-visibility.com/
Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis , Content creation and Video Strategy consulting @ 832-677-4620 .281-570-5804 . http://www.sales.social-visibility.com/
What you should know about SEO Process
SEO can be divided into two main categories: on-page/ in web site SEO and off-page SEO.
On-page SEO refers to how well your website’s content is presented to search engines. This can often be improved immediately. Page titles are one of the most important on-page SEO factors. They are the text you see at the top of your browser window when viewing a web page. They are also the title of a page that is presented in search engines.
Off-page SEO refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. This can take time to improve. even though on-page SEO accounts for only about 20 to 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly
CALL US FOR A FREE ….30 min Strategy Advise re your web site marketing .
Phone : 281-570-5804 . or ..832-677-4620