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Category Archives: B2B SEO

CMO’s Top Challenges?

From a recent IBM Survey:

• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed

• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn

• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates

• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues

• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions

• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page

• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness

Inbound_marketing_Infographic

B2B Buyers Rely Heavily on Google Searches

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.

After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.

Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.

Content Preferences

76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.

B2B_Buyers_Search_Preferances

B2B & B2C buying process : Inbound Marketing

The B2B & B2C buying process has fundamentally changed, and prospects spend more time on the web doing independent research, obtaining information from their peers and third parties via Google /Bing searches and social media research.

The traditional method of only using outbound selling no longer applies—today’s sales teams must engage in inbound marketing and social selling, & use Web 2.0 technologies to better listen and engage with prospects.

More and more prospects are relying on the content found in social media channels and search engines to educate themselves about a company’s brand, products and services Prior to contacting a service provider. As a result, Social Media + Search play an influential role in the B2B decision-making process.

Therefore, today’s B2B companies should use social media to monitor what prospects are saying about their company, capture interest from prospects looking for their products and solutions, and coordinate the marketing and sales follow-ups to social media interactions and related in bound social signals coming into their web sites and blogs.

Social media inbound marketing is a proactive strategy. All major search engines such as Google, Bing,Yahoo are incorporating social signals into their organic search results ranking.

Please visit our: Metrics Driven Social Media inbound Marketing Platform > http://www.sales.social-visibility.com/

Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis , Content creation and Video Strategy consulting @ 832-677-4620 .281-570-5804 . http://www.sales.social-visibility.com/

Inbound_marketing_Infographic

SEO Ranking Factors for 2013 and beyond …

There are several points that are interesting that comes out of all of this…Google’s recent algorithm updates :

( What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement.)

* Links are still believed to be the most important part of the algorithm (approximately 40%).

* Keyword usage on the page is still fundamental, and—other than links—is thought to be the most important type of factor.

* Social factors aren’t seen to be hugely important in the 2013 algorithm (only 7%), in contrast to the high correlations.

* Freshness of content and load speed are important.

* Like it or not, having the exact match keyword in the domain still helps, though is decreasing.

* Trust factor of the domains linking is very important (can be measured by algorithms like MozTrust, TrustRank, etc)

* Good on page optimization is still important (title tags etc, lets Google know what your pages are about).

Basic brochure sites will be a thing of the past as audience engagement and feedback is rewarded. The lesson is clear; be the best, provide the best answers by knowing and serving your customers and Google will reward you.

What this means is your content can’t just be interesting and educational, it has to also have audience engagement (comments) and feedback (social shares). And, with Hummingbird GOOGLE’S most  recent algo update you also have to think in questions and answers format.

What Does All Of This Mean For You?

Content creation and optimization continues to be as important as ever and the focus on quality is more important than ever.  In addition to that, here are some other important tips:

Build authority links naturally (create a strong Social strategy to spread your content)

Offer solutions to your site visitors and make sure your content clearly and concisely conveys the information

Optimize for mobile

Be active in Social

Focus on semantic analysis when doing keyword research

Understand that “context” is now a part of the equation, meaning Google will do the best they can to determine the full meaning of the query and the intent behind it. In addition to analyzing the words, they will use any other data they can – typically local info, personalization info and device and platform info.  User intent is going to matter more than pure keyword matching.

Authorship and Structured Data are going to be more important going forward.  Authorship because it connects you to your content and Structured Data because it’s a good way to feed specific details to the crawler.

This has been the most volatile couple years in the history of the engines, The best thing you can do is actively create and work a content strategy !!

Google’s Amit Singhal said, “With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.”

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

Importance of KEY WORDS in SEO

A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.

More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.

As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.

It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

Two main components of SEO Process

What you should know about SEO Process

seo can be divided into two main categories: on-page/ in web site seo and off-page seo.

On-page seo

on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines.

off-page seo

off-page seo refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. this can take time to improve. even though on-page seo accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

Do you have good B2B Web site content ?

B2B Web site content

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.

Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.

Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.

Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

Making Social Media Marketing networks

When you add in Facebook and other popular platforms like Twitter, YouTube, Foursquare and blogs, the number of people using social networking sites becomes truly enormous.

Now cell phones are actively involved with their own social networking applications social networking even more accessible throughout our day to day. For example, more than 250 million people accessing Facebook using their mobile devices.

Do not take advantage of these groups is a mistake that any company or small business to do. Having a website on the Internet, even if it is fully optimized for search engines and get decent traffic, it is not enough to succeed with his plan of integrated marketing.

Imagine this scenario. Your customer leaves your business to receive their products or services. This client is registered on Facebook (or Twitter) through your phone to tell her about your experience network. You could write something like “just leave the car dealership. They were great!” This information is passed through the group and share with other groups. You can respond back to her and ask that dealer or what kind of car you buy. As well as benefiting from the power of social networks.

However, if you do not have a specific strategy for social media marketing, here’s where it ends. The information that the client passes through its network was the basic information. You could get a few customers through word of mouth, but there is a huge missed opportunity to create a strong and lasting relationship with friends from his client.
If you are using social media marketing, a much more proactive approach, can produce phenomenal results to grow your business. In addition to the customer experience, you can create campaigns to attract new customers, the community information about services and products to offer, and keep in touch with existing customers.

Friends of customers and networks, rather than just hear about your trip to a car dealership, and can be directed to your Facebook page where you can find more information about your company, get your status updates, information on job , ask questions, watch videos, and visit their website. By having an established presence in these social platforms, making it easier for customers to share information beyond the basics.

The best method for developing a social media marketing strategy for your company is hiring a service that can help you create your image in the most popular platforms. The idea is to get the most bang for your buck, of course.

Although there are many web networks that are free to use, there are ways to optimize your page or profile to help you get maximum exposure of people are going. To save time and reach potential customers quickly, a clerk in the social experience can help you navigate the sometimes complicated world of media in social marketing to give your business the exposure it deserves.

Call us today for a FREE Social media marketing Campaign analysis for your business @ 281-570-5804 .

Mobile Web Sites for Smart Phones

Mobile Web Sites for Smart Phones :Apple, Google’s Android, and RIM’s Blackberry.

Today, more than six in 10 (64%) of local mobile content users own smartphones. The most popular smartphones used for local searches range across the three major platforms: Apple, Google’s Android, and RIM’s Blackberry.

Accessing local content via mobile applications is also on the rise. While local mobile content users most frequently access local content via a browser (73%), about 56% of local content users do so through an application, up 34% year-over year.

What are the key takeaways?

With so many consumers using mobile to conduct local business searches, local businesses can no longer ignore mobile as an advertising medium.

Local businesses should invest in building mobile-friendly websites so consumers can easily access their content in mobile browsers. Restaurants, for example, should prepare mobile-friendly menus and reservations tools.

Local businesses should ensure they are listed among all major online business directories, ranging from Internet Yellow Pages to local search sites such as CitySearch and Yelp, so that consumers can easily find them no matter what service they are using. They should also check to make sure their listings appear among listings in popular local search applications.
Given the high percentage of local mobile content accessed by smartphones with GPS capability, local businesses should explore whether opportunities to advertise via location-based advertising platforms such as Foursquare and Gowalla make sense for them.

source : “State of Local Search” study, prepared by comScore for the Local Search Association,

Call us today for a FREE SEO / Mobile marketing Campaign analysis for your business @ 281-570-5804 .

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