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Category Archives: Search Engine Optimization

Beware of SEOs that claim to guarantee rankings

What is B2B marketing and how to generate leads

B2B Business to Business marketing is marketing of products to businesses or other organizations for use in production of goods, general business operations or for resale to other consumers. B2B defines commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

B2B is also used in the context of communication and collaboration. When communication is taking place amongst employees, this can be referred to as “B2B” communication.
B2B marketing involves building valuable relationships to guarantee lasting customers; an important goal for any company, whether a mega retail corporation or a smaller family-owned. However one important factor is generating right leads.

A business without the right leads is very much like a car without an engine. However, generating leads is not easy and trying to acquire leads in the B2B space makes it all that much more difficult. Here are some lead generating ideas and approaches that allow you sharpen your B2B strategy.

1. Inbound marketing
Inbound marketing focuses on creating quality content that aligns with what your customers are most interested in so they are drawn towards your offers because they want to learn more. Inbound marketing, when done well, meets your customers where they want to be.

2. Generate better relationships with CRM
Customer Relationship Management (CRM) system helps generate and convert leads by sifting through massive amounts of raw prospect data to locate the most promising prospects.

3. Be blog oriented
At the heart of inbound lead generation is the humble blog. A company blog allows you to not only draw inbound traffic to your site and your business by offering useful and interesting content, while providing solutions, but it can also give your organization added credibility within your industry.

4. Humans are visual animals
Incorporating a visual element into your content is a sure-fire way to increase the draw of your inbound strategy.

5. Use social media
In addition, social media can generate B2B leads. You can use social media platforms like Twitter, Facebook, and LinkedIn. Another important factor is to continuously build unique, quality content that has real value to prospects that you want to connect to as quality leads are built over time.

Hence, more clearly you can identify and pursue your ideal client, the more leads you will get and ultimately benefit your business.

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content mkt for SEO

Inbound marketing Benefits

Inbound marketing Benefits

While we all have been witnessing the benefits of traditional outbound marketing methods for decades, it is high time we gave some innovative thought to the methods of marketing. While the marketing companies have already started implementing the new inbound marketing methods, many people and business owners are still not familiar with this concept and have not been able to benefit from it as of now. In comparison to the outbound method of marketing where the marketing team focuses on all the people who may or may not be potential customers; the inbound marketing method focuses on those people who are already showing interest in the products or services which are identical or similar to the ones being offered by one’s company.

This method of putting in marketing efforts towards a set of people who are already interested in one’s products and services increases the probability of being able to convert the potential customer into an actual one and this is the reason why this method of marketing is slowly but surely becoming very popular.

Inbound_marketing_Infographic

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The popularity of Search Engine Optimization

The popularity of Search Engine Optimization

When the process of SEO or Search engine optimisation was first introduced, most people took a while before they could actually understand and accept the methodology based on which this form of optimising of one’s website and its content is done. However with the passage of time and by looking at the very obvious results of implementing on going SEO techniques to one’s website and its content, this form of optimization began to gain popularity.

The present day scenario is such that no one considers web site SEO process to be an option rather they consider it to be one of the basic requirements of having a good on line website visibility. Since search engine optimisation basically studies the pattern and frequency of using words and phrases which can help websites reach a good ranking in the list of search results which are displayed by different search engine, there is no doubt that it is a systematic and methodical process which has got its due in terms of its popularity.

SEO process is more that just few key words

CMO’s Top Challenges?

From a recent IBM Survey:

• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed

• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn

• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates

• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues

• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions

• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page

• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness

Inbound_marketing_Infographic

What you should know about SEO Process ?

 

What you should know about SEO Process

SEO can be divided into two main categories: on-page/ in web site SEO and off-page SEO.

On-page SEO

On-page SEO refers to how well your website’s content is presented to search engines. This can often be improved immediately. Page titles are one of the most important on-page SEO factors. They are the text you see at the top of your browser window when viewing a web page. They are also the title of a page that is presented in search engines.

Off-page SEO

Off-page SEO refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. This can take time to improve. even though on-page SEO accounts for only about 20 to 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly

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SEO Ranking Factors for 2013 and beyond …

There are several points that are interesting that comes out of all of this…Google’s recent algorithm updates :

( What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement.)

* Links are still believed to be the most important part of the algorithm (approximately 40%).

* Keyword usage on the page is still fundamental, and—other than links—is thought to be the most important type of factor.

* Social factors aren’t seen to be hugely important in the 2013 algorithm (only 7%), in contrast to the high correlations.

* Freshness of content and load speed are important.

* Like it or not, having the exact match keyword in the domain still helps, though is decreasing.

* Trust factor of the domains linking is very important (can be measured by algorithms like MozTrust, TrustRank, etc)

* Good on page optimization is still important (title tags etc, lets Google know what your pages are about).

Basic brochure sites will be a thing of the past as audience engagement and feedback is rewarded. The lesson is clear; be the best, provide the best answers by knowing and serving your customers and Google will reward you.

What this means is your content can’t just be interesting and educational, it has to also have audience engagement (comments) and feedback (social shares). And, with Hummingbird GOOGLE’S most  recent algo update you also have to think in questions and answers format.

What Does All Of This Mean For You?

Content creation and optimization continues to be as important as ever and the focus on quality is more important than ever.  In addition to that, here are some other important tips:

Build authority links naturally (create a strong Social strategy to spread your content)

Offer solutions to your site visitors and make sure your content clearly and concisely conveys the information

Optimize for mobile

Be active in Social

Focus on semantic analysis when doing keyword research

Understand that “context” is now a part of the equation, meaning Google will do the best they can to determine the full meaning of the query and the intent behind it. In addition to analyzing the words, they will use any other data they can – typically local info, personalization info and device and platform info.  User intent is going to matter more than pure keyword matching.

Authorship and Structured Data are going to be more important going forward.  Authorship because it connects you to your content and Structured Data because it’s a good way to feed specific details to the crawler.

This has been the most volatile couple years in the history of the engines, The best thing you can do is actively create and work a content strategy !!

Google’s Amit Singhal said, “With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.”

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Small business marketers use fewer content marketing tactics

Small business marketers spend more of their budgets on content marketing

B2B small business marketers allocate 31 percent of their budgets to content marketing, and 57 percent say they are planning to increase this amount. Their B2B enterprise peers, on the other hand, allocate 24 percent, with 46 percent of respondents saying they plan to increase their spends.

Small business marketers use fewer content marketing tactics

B2B small business marketers reportedly use an average of 12 content marketing tactics, whereas their enterprise peers use 16. And even though small business marketers say that in-person events top their list of most effective content marketing tactics, events are not among those they use most often, instead favoring social media – other than blogs (86 percent); articles on their website (82 percent); and eNewsletters (81 percent)

6 Signs Small Businesses Have Big Plans for B2B Content Marketing

http://contentmarketinginstitute.com5/7/13

Data from CMI’s latest study shows striking differences between B2B content marketing at small businesses and enterprise companies. Check out the highlights.

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Importance of KEY WORDS in SEO

A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.

More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.

As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.

It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

Two main components of SEO Process

What you should know about SEO Process

seo can be divided into two main categories: on-page/ in web site seo and off-page seo.

On-page seo

on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines.

off-page seo

off-page seo refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. this can take time to improve. even though on-page seo accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804

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