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Category Archives: Search Engine Optimization

Beware of SEOs that claim to guarantee rankings

Do you have good B2B Web site content ?

B2B Web site content

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.

Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.

Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.

Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

Making Social Media Marketing networks

When you add in Facebook and other popular platforms like Twitter, YouTube, Foursquare and blogs, the number of people using social networking sites becomes truly enormous.

Now cell phones are actively involved with their own social networking applications social networking even more accessible throughout our day to day. For example, more than 250 million people accessing Facebook using their mobile devices.

Do not take advantage of these groups is a mistake that any company or small business to do. Having a website on the Internet, even if it is fully optimized for search engines and get decent traffic, it is not enough to succeed with his plan of integrated marketing.

Imagine this scenario. Your customer leaves your business to receive their products or services. This client is registered on Facebook (or Twitter) through your phone to tell her about your experience network. You could write something like “just leave the car dealership. They were great!” This information is passed through the group and share with other groups. You can respond back to her and ask that dealer or what kind of car you buy. As well as benefiting from the power of social networks.

However, if you do not have a specific strategy for social media marketing, here’s where it ends. The information that the client passes through its network was the basic information. You could get a few customers through word of mouth, but there is a huge missed opportunity to create a strong and lasting relationship with friends from his client.
If you are using social media marketing, a much more proactive approach, can produce phenomenal results to grow your business. In addition to the customer experience, you can create campaigns to attract new customers, the community information about services and products to offer, and keep in touch with existing customers.

Friends of customers and networks, rather than just hear about your trip to a car dealership, and can be directed to your Facebook page where you can find more information about your company, get your status updates, information on job , ask questions, watch videos, and visit their website. By having an established presence in these social platforms, making it easier for customers to share information beyond the basics.

The best method for developing a social media marketing strategy for your company is hiring a service that can help you create your image in the most popular platforms. The idea is to get the most bang for your buck, of course.

Although there are many web networks that are free to use, there are ways to optimize your page or profile to help you get maximum exposure of people are going. To save time and reach potential customers quickly, a clerk in the social experience can help you navigate the sometimes complicated world of media in social marketing to give your business the exposure it deserves.

Call us today for a FREE Social media marketing Campaign analysis for your business @ 281-570-5804 .

Mobile Web Sites for Smart Phones

Mobile Web Sites for Smart Phones :Apple, Google’s Android, and RIM’s Blackberry.

Today, more than six in 10 (64%) of local mobile content users own smartphones. The most popular smartphones used for local searches range across the three major platforms: Apple, Google’s Android, and RIM’s Blackberry.

Accessing local content via mobile applications is also on the rise. While local mobile content users most frequently access local content via a browser (73%), about 56% of local content users do so through an application, up 34% year-over year.

What are the key takeaways?

With so many consumers using mobile to conduct local business searches, local businesses can no longer ignore mobile as an advertising medium.

Local businesses should invest in building mobile-friendly websites so consumers can easily access their content in mobile browsers. Restaurants, for example, should prepare mobile-friendly menus and reservations tools.

Local businesses should ensure they are listed among all major online business directories, ranging from Internet Yellow Pages to local search sites such as CitySearch and Yelp, so that consumers can easily find them no matter what service they are using. They should also check to make sure their listings appear among listings in popular local search applications.
Given the high percentage of local mobile content accessed by smartphones with GPS capability, local businesses should explore whether opportunities to advertise via location-based advertising platforms such as Foursquare and Gowalla make sense for them.

source : “State of Local Search” study, prepared by comScore for the Local Search Association,

Call us today for a FREE SEO / Mobile marketing Campaign analysis for your business @ 281-570-5804 .

WHY local mobile marketing ?

Today, more than six in 10 (64%) of local mobile content users own smartphones. The most popular smartphones used for local searches range across the three major platforms: Apple, Google’s Android, and RIM’s Blackberry.

Accessing local content via mobile applications is also on the rise. While local mobile content users most frequently access local content via a browser (73%), about 56% of local content users do so through an application, up 34% year-over year.

What are the key takeaways?

With so many consumers using mobile to conduct local business searches, local businesses can no longer ignore mobile as an advertising medium.

Local businesses should invest in building mobile-friendly websites so consumers can easily access their content in mobile browsers. Restaurants, for example, should prepare mobile-friendly menus and reservations tools.

Local businesses should ensure they are listed among all major online business directories, ranging from Internet Yellow Pages to local search sites such as CitySearch and Yelp, so that consumers can easily find them no matter what service they are using. They should also check to make sure their listings appear among listings in popular local search applications.

Given the high percentage of local mobile content accessed by smartphones with GPS capability, local businesses should explore whether opportunities to advertise via location-based advertising platforms such as Foursquare and Gowalla make sense for them.

source : “State of Local Search” study, prepared by comScore for the Local Search Association.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

Local Search marketing Beyond Yahoo, Bing and Google

Outside the big three search engines , several other specific local search directories exist, providing a range of services. Some focus more on the social and review aspect, while others present your business information in a straight forward manner. Utility on these sites varies. Services like Yelp and CitySearch, which interact with Facebook, tend to be well -known and thus receive quite a bit of traffic. Citysearch even offers listings for smaller neighborhoods within cities, many of which are not specified on other local search directory sites.

Other sites offer services directed toward the business owner. Localeze and universal business listing are not directories themselves, but provide local search directory listing services to businesses for a fee. Aside from these, you can also find aggregation services like Info group that compile information from other directories. Each service offers business owners the opportunity to edit and add details to their own local search listings.

If you are a small, local business, getting your online listings isn’t optional. The Internet is the new word-of-mouth, but at least with local search you can maintain a bit of control over how your message is shared.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

LOCAL SEO

Google Director of Local & B2B Markets Sam Sebastian says that shopping drivers are now based on “stimulus,” “the first moment of truth,” and “zero moment of truth.” The zero moment of truth – ZMOT – is based on passive information sought by consumers.

It is reflected well in an evaluation of Google data from Jan. 2007 to December 2010 in the U.S., UK, Brazil, France and Germany. During that period, searches for reviews were up 98 percent; searches for coupons were 339 percent; Local search was up 177 percent; and searches for weight loss were up 154 percent. Eighty-three percent generally rely on “trust places” like user ratings or product reviews, says Sebastian, citing data recently released by Booz Allen.

“New behavior drives a surge in search volume,” says Sebastian. “You have to sell; have to optimize; and sell to repeat customers. (Especially when) they are making the emotional part of their decision.”

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

B2B SEO Texas: Brand development

A B2B company brand is a combination of objectives and ideas. This brand, when properly advertised by strategic methods as done by a proven and experienced SEO Houston Agency, develops into a marking which briefly describes the ultimate product. The brand creates a way for the customers to buy. Many a times the inner component breaks down leading to a weak link in the brand but if all parts are perfectly fitting they become a tangible asset.

A product in the last step i.e. the retailer’s shop before reaching the consumer too can affect the brand name. In case the receptionist does not answer the phone decently or the salesman at the shop is not respectful the customer would avoid that shop leading to the brand getting a bad remark. SEO services helps in getting the brand an identity in the internet through a website optimization by proper planning and implementation increasing the website exposure in the B2B market.

internet marketing services agencies set their own goals of providing high quality resources to business houses through the various choices available. These SEOs aim to achieve ranking in the top for their clients in the search engines. The resources include generating leads, automating business and advertising services using them Google adwords and other pay per click services. These experienced SEO‘s are honest, open, communicative and competitive to get positive results and strive to be upfront in the site.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Role Of SEO In Business To Business Marketing

Businesses are going global. Small and medium enterprises and entrepreneurs are now aiming at expanding their businesses and increasing their revenue by acquiring overseas customers. Corporate power houses spend enormous amounts on advertising and media to acquire bigger customer base. Small and medium enterprises and start ups cannot invest hefty amounts in capital expenditure; however they need to acquire more customers. SEO helps such businesses effectively.

seoHoustonweb.com plays a pivotal role in the business To Business Marketing . It helps to increase the visibility of the business on search engines . Increased visibility on the World Wide Web would mean that more customers would find your website in their key word search results. This would result in increasing the prospect base. Higher prospects would mean more leads; more leads means higher chances of sales conversion. On going monthly SEO process thus helps you indirectly increase your sales. It creates a distinct identity for you online. SEO therefore helps you to build brands .it also gives you a competitive edge in the market.

SEO and its various techniques contribute greatly towards increasing the returns on investment. They allow an informal medium of interaction with the customers. They popularize your business and help you gain a firm foot hold in the market. One cannot deny the importance of SEO and relevant techniques to improve your business and business relationships. One must however understand that SEO isn

Why B2B Firms should Consider ongoing SEO Services?

Search engine optimization or SEO is a must for your business web site . SEO refers to an umbrella of the activities that are undertaken by the SEO firms are social media marketing services and SEO services.

If you are a start up or a small or medium enterprise that is looking to attract more customers and have a steady trickle of revenue, than you must consider the SEO services. For novices; SEO services refer to an array of activities aimed at attracting higher traffic and increasing the visibility of your business. SEO services enhance the productivity of your site by making it more visible on the World Wide Web. Increased visibility on World Wide Web would refer to increased base of prospective leads. One needs to understand that SEO services can only help you indirectly to generate leads, converting these prospects into customers is completely in your control. Also SEO is an ongoing activity; it will take time to show considerable results. Expecting overnight results is only going to cause disappointments

Hiring a proven SEO services agency will help you to create a niche in the market. It will help you to achieve a distinguished identity amongst your competitors. Not only that, it will help you create a global presence and contribute strongly to your returns on investment. Always hire experts from the industry, who will provide you ethical results . Do your due deligence , it ‘s your brand name that’s at stake here ! Don’t be lab rat for newbie small SEO agency who has little experience !

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

Why on going SEO for B2B Marketers ?

SEO for B2B Marketers !

SEO remains, at its core, remarkably similar to what it was in early 2002 :

4 key points !

Make your web pages accessible
Target content with keywords that searchers employ to find your services
Build content that users will find useful and valuable and relavant
Earn editorial links from good web 2.0 sources

With every tweak and change that comes to Google, it seems there’s a new round of questions and blog posts and concerns follow the same old formula:

With the release of their new indexing rule, Google has changed the search game forever. Forget classic on going monthly SEO process, from now on, it’s going to be all about Personalization

Local Results & Geo-Targeting
Instant Answers & OneBox Results
Google Knol
Customization Based on History
Universal Search

Honestly, every time you hear from some new change at Google indexing , ask yourself if this 4 step process has been fundamentally undermined. Call us to implement prover B2B SEO strategies for your Business . @ 281-570-5804 < Andy Alagappan

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