Inbound marketing Benefits
While we all have been witnessing the benefits of traditional outbound marketing methods for decades, it is high time we gave some innovative thought to the methods of marketing. While the marketing companies have already started implementing the new inbound marketing methods, many people and business owners are still not familiar with this concept and have not been able to benefit from it as of now. In comparison to the outbound method of marketing where the marketing team focuses on all the people who may or may not be potential customers; the inbound marketing method focuses on those people who are already showing interest in the products or services which are identical or similar to the ones being offered by one’s company.
This method of putting in marketing efforts towards a set of people who are already interested in one’s products and services increases the probability of being able to convert the potential customer into an actual one and this is the reason why this method of marketing is slowly but surely becoming very popular.
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From a recent IBM Survey:
• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn
• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates
• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues
• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions
• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page
• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness
Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.
After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.
Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research.
76% of B2B buyers surveyed prefer different content at each stage of their research process.
89% agree that the cost of the item they are purchasing affects the amount of research they do.
98% say their search terms usually become more refined as their research deepens on a purchase.
70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.
2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.
The folks at AdobeCMO have put together a 2014’s social media guide for marketing professionals and CMO, that shows how to learn about the different social media outlets and how to leverage them effectively.
Each social network is evaluated by four key aspects: traffic generation, brand awareness, customer communication and search engine optimization.
2014’s social media guide for marketing professionals and CMO : Social-media-landscape-2014-for-CMOs-and-marketing-professionals-infographic GO Here !
The B2B & B2C buying process has fundamentally changed, and prospects spend more time on the web doing independent research, obtaining information from their peers and third parties via Google /Bing searches and social media research.
The traditional method of only using outbound selling no longer applies—today’s sales teams must engage in inbound marketing and social selling, & use Web 2.0 technologies to better listen and engage with prospects.
More and more prospects are relying on the content found in social media channels and search engines to educate themselves about a company’s brand, products and services Prior to contacting a service provider. As a result, Social Media + Search play an influential role in the B2B decision-making process.
Therefore, today’s B2B companies should use social media to monitor what prospects are saying about their company, capture interest from prospects looking for their products and solutions, and coordinate the marketing and sales follow-ups to social media interactions and related in bound social signals coming into their web sites and blogs.
Social media inbound marketing is a proactive strategy. All major search engines such as Google, Bing,Yahoo are incorporating social signals into their organic search results ranking.
Please visit our: Metrics Driven Social Media inbound Marketing Platform > http://www.sales.social-visibility.com/
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What you should know about SEO Process
SEO can be divided into two main categories: on-page/ in web site SEO and off-page SEO.
On-page SEO refers to how well your website’s content is presented to search engines. This can often be improved immediately. Page titles are one of the most important on-page SEO factors. They are the text you see at the top of your browser window when viewing a web page. They are also the title of a page that is presented in search engines.
Off-page SEO refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. This can take time to improve. even though on-page SEO accounts for only about 20 to 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly
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There are several points that are interesting that comes out of all of this…Google’s recent algorithm updates :
( What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement.)
* Links are still believed to be the most important part of the algorithm (approximately 40%).
* Keyword usage on the page is still fundamental, and—other than links—is thought to be the most important type of factor.
* Social factors aren’t seen to be hugely important in the 2013 algorithm (only 7%), in contrast to the high correlations.
* Freshness of content and load speed are important.
* Like it or not, having the exact match keyword in the domain still helps, though is decreasing.
* Trust factor of the domains linking is very important (can be measured by algorithms like MozTrust, TrustRank, etc)
* Good on page optimization is still important (title tags etc, lets Google know what your pages are about).
Basic brochure sites will be a thing of the past as audience engagement and feedback is rewarded. The lesson is clear; be the best, provide the best answers by knowing and serving your customers and Google will reward you.
What this means is your content can’t just be interesting and educational, it has to also have audience engagement (comments) and feedback (social shares). And, with Hummingbird GOOGLE’S most recent algo update you also have to think in questions and answers format.
What Does All Of This Mean For You?
Content creation and optimization continues to be as important as ever and the focus on quality is more important than ever. In addition to that, here are some other important tips:
Build authority links naturally (create a strong Social strategy to spread your content)
Offer solutions to your site visitors and make sure your content clearly and concisely conveys the information
Optimize for mobile
Be active in Social
Focus on semantic analysis when doing keyword research
Understand that “context” is now a part of the equation, meaning Google will do the best they can to determine the full meaning of the query and the intent behind it. In addition to analyzing the words, they will use any other data they can – typically local info, personalization info and device and platform info. User intent is going to matter more than pure keyword matching.
Authorship and Structured Data are going to be more important going forward. Authorship because it connects you to your content and Structured Data because it’s a good way to feed specific details to the crawler.
This has been the most volatile couple years in the history of the engines, The best thing you can do is actively create and work a content strategy !!
Google’s Amit Singhal said, “With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.”
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the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.
Maura Ginty from Autodesk shares her A to Z tips for improving B2B marketing ROI in Driving ROI Across B2B Marketing Strategies at SES New York.
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A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.
More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.
While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.
As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.
It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.
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