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Category Archives: Interactive Marketing Agency

There are currently lots of speculations about traffic and leads generated from social networks like twitter, myspace, Facebook, digg, Linkedin and so on. Also, generating traffic from these networks can be a pretty difficult thing to do considering the competition and the number of people who are using this avenue.

Do you have good B2B Web site content ?

B2B Web site content

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.

Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.

Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.

Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

Making Social Media Marketing networks

When you add in Facebook and other popular platforms like Twitter, YouTube, Foursquare and blogs, the number of people using social networking sites becomes truly enormous.

Now cell phones are actively involved with their own social networking applications social networking even more accessible throughout our day to day. For example, more than 250 million people accessing Facebook using their mobile devices.

Do not take advantage of these groups is a mistake that any company or small business to do. Having a website on the Internet, even if it is fully optimized for search engines and get decent traffic, it is not enough to succeed with his plan of integrated marketing.

Imagine this scenario. Your customer leaves your business to receive their products or services. This client is registered on Facebook (or Twitter) through your phone to tell her about your experience network. You could write something like “just leave the car dealership. They were great!” This information is passed through the group and share with other groups. You can respond back to her and ask that dealer or what kind of car you buy. As well as benefiting from the power of social networks.

However, if you do not have a specific strategy for social media marketing, here’s where it ends. The information that the client passes through its network was the basic information. You could get a few customers through word of mouth, but there is a huge missed opportunity to create a strong and lasting relationship with friends from his client.
If you are using social media marketing, a much more proactive approach, can produce phenomenal results to grow your business. In addition to the customer experience, you can create campaigns to attract new customers, the community information about services and products to offer, and keep in touch with existing customers.

Friends of customers and networks, rather than just hear about your trip to a car dealership, and can be directed to your Facebook page where you can find more information about your company, get your status updates, information on job , ask questions, watch videos, and visit their website. By having an established presence in these social platforms, making it easier for customers to share information beyond the basics.

The best method for developing a social media marketing strategy for your company is hiring a service that can help you create your image in the most popular platforms. The idea is to get the most bang for your buck, of course.

Although there are many web networks that are free to use, there are ways to optimize your page or profile to help you get maximum exposure of people are going. To save time and reach potential customers quickly, a clerk in the social experience can help you navigate the sometimes complicated world of media in social marketing to give your business the exposure it deserves.

Call us today for a FREE Social media marketing Campaign analysis for your business @ 281-570-5804 .

Internet Marketing, SEO Service !

Internet Marketing, also known as online marketing or digital marketing, means promoting your products or services on the internet. There are different types of Internet marketing models like E-commerce, Affiliate marketing and Niche internet marketing. In E-commerce model, goods and services are directly sold to the consumers (e.g.: Amazon.com) or businesses (e.g.: American Express open) or directly from customer to customer (e.g. eBay.com). Affiliate Marketing is a type of internet marketing where the product is developed by one company and sold by another company earning commission on every transaction made (e.g.: Kayak.com). Niche internet marketing deals with selling of specialized products and goods, for example, ikea promotes high level marketing of Home Furniture whereas Buycouchesonline.com focuses specifically on Couches and Sofas.

Whichever model you use, make sure to take advantage of SEO service. SEO stands for Search Engine Optimization which is a process of improving the visibility of your webpage or website in a given search engine. It can be done via paid or unpaid listings. For example, when you use ‘Google’ to search any website, the top most highlighted results as well as the ones on the right hand side bar are the paid listings whereas the rest of them are natural or un-paid listings. SEO service helps you by putting your website on the top of these searched pages thus making it more visible. The higher the site appears in the search results, the more number of clients or customers it will gain.

SEO service providers incorporate SEO strategies and algorithm in your website changing its HTML (Hyper Text Mark-up Language) code and the web appearance in order to improve its visibility over the net. SEO service providers help in improving your website page rank with the desired key words and phrases by using the search engine optimization techniques and implement internet marketing campaign to benefit you in staying ahead with your competitors. Those SEO service providers that adhere to the guidelines and rules set up by search engine giants, like Google, Yahoo or Bing, are called as White Hat SEO whereas those using illegal techniques and methods to improve the website visibility are called as Black Hat SEOs.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

Local SEO is critical for your small business

LOCAL SEO / search marketing

Why Local SEO is critical for your small business
Search engine optimization local, sometimes known as local SEO is becoming increasingly important on the web today. A few years ago there was virtually no discussion about optimizing a site for local search, however, has changed in a very short period of time.

In general, the web is rapidly changing and competition is increasingly fierce. In addition, consumers are more knowledgeable when it comes to finding exactly what they want on the web. Is the increase in the education of these consumers has led to the growth of local search marketing local SEO.

Therefore, what is local SEO? In short, it is optimization of a website in an attempt to rank higher in search engines for more localized terms. A good example would be the term “personal injury lawyer in Houston.”

In the above example, by adding the city of Houston, believes the term is located. As previously mentioned consumers online are becoming more efficient in locating the precise information they want to find on the web.

Thus, it makes more sense to the search terms that include your local state or city that makes the search for broader and more generic terms. This gives better search results and ultimately means that customers happy.

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

Role Of SEO In Business To Business Marketing

Businesses are going global. Small and medium enterprises and entrepreneurs are now aiming at expanding their businesses and increasing their revenue by acquiring overseas customers. Corporate power houses spend enormous amounts on advertising and media to acquire bigger customer base. Small and medium enterprises and start ups cannot invest hefty amounts in capital expenditure; however they need to acquire more customers. SEO helps such businesses effectively.

seoHoustonweb.com plays a pivotal role in the business To Business Marketing . It helps to increase the visibility of the business on search engines . Increased visibility on the World Wide Web would mean that more customers would find your website in their key word search results. This would result in increasing the prospect base. Higher prospects would mean more leads; more leads means higher chances of sales conversion. On going monthly SEO process thus helps you indirectly increase your sales. It creates a distinct identity for you online. SEO therefore helps you to build brands .it also gives you a competitive edge in the market.

SEO and its various techniques contribute greatly towards increasing the returns on investment. They allow an informal medium of interaction with the customers. They popularize your business and help you gain a firm foot hold in the market. One cannot deny the importance of SEO and relevant techniques to improve your business and business relationships. One must however understand that SEO isn

Winning Customers With Industrial marketing

Industrial Marketing isn’t a new concept. Businesses have been operating on basic concepts of industrial marketing for ages now. Traders used to tie up with whole sellers to get competitive pricing advantage. The new age businesses follow the same principle. They ask for tenders / bids from different companies or vendors and then do a cost and quality comparison and settle for the best quality at the most competitive prices. Industrial marketing is an on going process. One needs to attract more and more customers and establish newer relationships to gain more revenue and increase the turnover.

Entrepreneurs have realized that they need to focus on winning customers. You can win customers by publicizing your business. The most important aspect of publicizing your business is to have a web site. One should hire a good web design Houston professional to design their business web site. Once the site is live you can hire the best Houston SEO Company or professional to optimize your website for the search engines. One can also take a step forward and employ Houston social media marketing services to tap the potential of social media and social networking sites.

Once you have managed to drive traffic to your site, you should start concentrating on converting the traffic into leads and then moving these leads into sales. You should be prompt in handling the customer inquiries. Many a times you may get business because of the quick turnaround time to your associates query. Winning customers is the most important factors in success of industrial marketing Texas.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

B2B Social Media Marketing !

B2B Social Media Marketing !

SEO = search engine optimization & social media marketing providers offer different innovative sources through which companies can grow and excel in their respective fields. There are innumerable practices through which one can garner huge amount of publicity. One needs to search new and innovative techniques for marketing. Following are some of the practices of social media marketing:

 Always Respond: Whether it is good or bad, do not hesitate to respond as a show host. People need to get a feeling of getting in direct contact with show hosts.

 Listen Attentively: Many people have the habit of not listening attentively. Such people keep on arguing and proving themselves right. You need to remember that audience is the key for success of a business.

 Consistency is the Key: People failing in social media marketing do not follow this rule properly. You need to come up with unique and fresh content on a regular basis, as this can enhance your market reputation and make your brand famous.

Did You Know:? Approximately 30 million people use social networking sites on a daily basis !

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

B2B Marketing – employs profitable online marketing strategies

Online B2B Marketing has become the most preferred medium for marketing a brand along with social media marketing. Social media marketing needs to be managed by the most experienced and reliable agency to provide you expert advice and assistance in this field. B2B SEO helps your company to maximize your profits by generating leads and sales. These leads would bring in the desired customers who will email, call, or join a newsletter, request a free report thereby creating the scope for future sales. This in turn helps in the maximization of profits through increased sales.

A proven SEO Agency helps to drive the profits and sales of your company in two basic ways. Firstly, they try to attract the prospective customers or clients who are interested in your company’s products. Lastly, they move your client take the necessary action in acquiring your product once they have visited your website. Acronyms and technical names like PPC, SEO, SMO, etc are specific strategies that a proven B2B Marketing Agency uses to pull in more prospective customers into your website and then getting these visitors to drive your company profits by purchasing your products or services.

An experienced SEO Agency is aware about the fact that around 22 billion searches are done in a single month for information, products, and services. With 90% of these searches being done in google, yahoo and others it becomes easy for online marketers to attract customers towards particular websites and in turn enhancing the traffic to a great extent. Therefore, a proper marketing strategy in B2B Marketing is an essential requisite in achieving higher sales with increased profits. So join hand with a an experienced B2B SEO Agency to take your business to greater heights.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Social Media Marketing

A major marketing strategy that is gaining popularity today is Social media marketing, which makes use of social media websites like Facebook, MySpace, LinkedIn and the like to connect with potential and existing customers. These are websites that are extremely popular in connecting friends and family members and can be used to create business relationships amongst likeminded individuals. Through such sites, you can share videos, photos as well as comments on a variety of topics, which ultimately leads to increase in traffic to your website. Increased traffic signals increased profitability, which incidentally is the ultimate aim of every business. This can also be called another form of target oriented advertising as these sites ultimately help group likeminded individuals, who are then introduced to your product or service.

Using Social Media Effectively

The simplest way to ensure maximum success in social media is to provide shareable material with your customers or subscribers. In other words, a video or some content or photographs can be shared with your existing customers or group, allowing them to distribute it virally. Viral distribution of your content is very easy through such media and will therefore increase your customer base exponentially.

Social media websites

With the increasing popularity of this medium of marketing, it is hardly surprising that there is a deluge of social media websites in the World Wide Web today. Irrespective of the topic in question, there is a group formed which caters to it, whether it is new mothers group or a group of people interested in sports like skateboarding and the like. The kind of website you would choose for a particular topic would however, fall within these broad categories, namely,

• Business oriented websites like Facebook, LinkedIn, Ryze etc for business related groups
• Casual websites like Twitter, MySpace and Youtube for general topics of wide interest and informal conversations, and
• Sites like Amazon, Yelp, Kudzu and Google Help for reviewing the various sites available on the internet.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Interactive Marketing Houston

You may have heard about the advice to turn to expert services only when you are trying to market your business website but maybe it has not made so much sense to you. Somehow, you do not know the benefits that await you and your business if you can opt to heed this advice. Well, we shall consider some of the benefits that you would enjoy when you make this wise decision to entrust your business website on the hands of just an experienced expert.

First benefit, when you go for expert and a proven B2B interactive marketing agency in Houston, you would be double sure that your qualified prospects would increase. You are in business to make profits and this would only be when you increase your sales. You would not have an increase in sales when your qualified prospects are not increasing. You would need to have the prospects and then convert them into sales and this is what the expert would do for you.

Now, your question would be on how you would have these qualified prospects increase. The concept that the expert firm you would contract to do this would zero on is very simple to understand. When a prospect is seeking a service that you may offer, they would use the search engines and they would use keywords.

These keywords would generate search results and these results are always ranked on the pages of the search engine. There is a belief that those that rank highest and in the first pages are the best providers. So, with a proven and very experienced interactive marketing , what you would achieve is this first page listing so that at least you stand a chance of getting a click.

There are other benefits that you would find such as getting most relevant and qualified sales leads, increasing your brand awareness and visibility and last but not least, you would have made a choice of the most cost effective marketing ROI. Yes, you know what it would grant, the choice is still yours, do you need these benefits?

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

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