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Category Archives: Pay Per Click Marketing

Pay per click marketing however takes lots of practice, patience and knowledge. It is important to really understand all angles and stages of the campaign process to actively execute a proper AD campaign that can help you build SALES .

Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts

Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts

2017 has been a revolutionary year for digital marketers and Video Marketing . As per the latest stats, around 63% of online businesses have commenced making use of video marketing and around 82% of online businesses believe that video marketing is an extremely significant part of their digital marketing strategy.
Video is emerging and evolving speedily and will surely reach new horizons of success way sooner than web marketers think and helps them attain a higher ROI in 2018 and beyond. But if you have not used this technique properly till now then, you may still have certain doubts like- whether it is actually worth using videos for marketing your business online? Or do you have adequate resources to build and use video content in your digital marketing?

The answer is very simple: Yes, it is definitely worth it. Video is one of the most resourceful and cost-effective digital marketing approaches. Read on to know the 5 reasons why digital marketers must make use of video marketing NOW.

Check Out the Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts:

1. Audiences Adore Watching Videos: It is no more a secret for web marketers that audiences spend one-third of online activity time to watch videos that showcases an average of 32.3 videos per month. It is quite easy to recognize why individuals adore videos so much- they are very enjoyable and simple to watch and understand.

Individuals perceive businesses that make use of videos to be more savvy and fascinating compared to those which don’t use it. This speedily rising zeal amongst people to watch videos does not change for online stores: Around 30% of online buyers want more videos from ecommerce websites that includes detailed product descriptions, customer testimonials and tutorials.

To make individuals watch your video, you require concentrating on engagement, which means you need to create videos that are fascinating, enjoyable and simple to understand. This encourages individuals to watch the entire video and amplifies the chances of people getting influenced through it. It is extremely significant to make your videos load properly.

2. Video Generates Better and More Organic Web Traffic: Organic traffic acts as one of the biggest drivers of online audiences to any online store. Organizations invest a lot of time and money to get connected to high-quality websites.

Doing so can assist online stores amplify the authority of their website, that in turn, will assist them amplify their position in the search engine rank pages and the amount of organic web traffic they receive. The higher the website quality in the eyes of top search engines, the more it would be able to attract organic web traffic. Top search engines analyze the quality of your website through one key metric that is its bounce rate.

If a website drives its online visitors away soon after browsing through a website, top search engines conclude that website is of low quality. Those websites which can keep their online visitors for a long time tend to rank higher on the top search engines.

If businesses can manage to trim down the bounce rate of their website then, they can drive more organic web traffic. Engaging your online visitors with your ecommerce store is one of the best approaches to trim down your bounce rate. Since, videos have very high levels of engagement and help your website attract more organic web traffic.
Prior to making use video marketing for your store, you should be able to differentiate between two types of videos- firstly there are sales-focused videos that comprise product demos, customer testimonials and marketing videos. These videos work wonders, but only after a customer is all set to make a purchase. Secondly, there are engagement-centric videos that aim to educate visitors and make them know more about your company and its products and services.

3. Audiences Use Videos to Know More about Your Offerings: As an entrepreneur, you get amazed but not affected with the increasing significance of videos and engagement. We all know that individuals like watching videos, but how does that positively impact your business? Businesses want visitors to understand and think about your offerings and purchase them, not just enjoy watching them and up vote them on YouTube.

Videos play an extremely vital role in the buying-decision process. Nearly 98% of the visitors adore watching explainer videos to know more about different products and services and are helpful in the purchase decision process.

The key reason why numerous visitors adore watching videos has a profound relationship with the way video affects in what manner they process and comprehend the data. Visitors that watch videos retain around 95% of a message in comparison to 10% while they read it through text.

As per the latest study performed by Google, nearly 50% of web users search videos associated to a product or service prior to visiting a store. The massive power videos have in the buying decision process explains the reason why 93% of companies that make use of videos believe that it has amplified user understanding about their offerings which affects their conversion rates.

4. Video Generates More Conversions: As videos have a massive impact in the buying decision process, it is quite obvious it will assist you boost your conversion rates. Nearly all visitors that have watched an explainer video for understanding more about a product or service finally purchased it. That same study found 77% of consumers say they’ve been convinced to buy a product or service by watching a video and engage with your brand.

Online buyers that have viewed demo videos are more likely to buy your products and services compared to the non-viewers. The higher probability of individuals purchasing a product all thanks to videos assist in increasing the conversion rate significantly- websites which make use of videos have a conversion rate of around 4.8%, than 2.9% for those that don’t make use of videos and around 76% of companies which use videos strongly believe that it will deliver them a higher ROI.

5. Web Marketers Thinks Videos Are Extremely Useful: Visitors adore videos and it can assist you draw more web traffic and attain more conversions. But have you thought what do web marketers think about your video? Yes, they do! Nearly 87% of web marketers make use of video content to nurture their businesses, while few others believe that videos are an extremely important part of their digital marketing strategy.

The Conclusion:

While reading this post, you may have found numerous facts which have proven the amplifying power of video marketing for any online business. Video marketing assists your targeted consumers know more about your business, brand and your offerings and leave a huge impact on your buyer’s decision-making process.

TOP 3 You Tube Posting Tips

1 Include main keyword in title

Let’s say for example that you are running an online shop that sells cosmetic products specifically targeted to Asian women. What do you think is the main keyword for your business? Here are some good guesses: cosmetics for Asian women, Asian cosmetics, and cosmetics in Asia. Whatever is your main keyword, it is important that you include it in your main title. So how do you figure out which main keyword you should use? You can use the online tool AdWord to help you find the best keyword for your business. If you do this correctly, your Youtube video will rank high in Google search results.

2 Choose a catchy title

Even if your video manages to appear on the top ten search results of Google, it is up to the user if he will click the link to your video or not. So how can you make sure that users will click your video once it appears in their Google search results? One way is to give your video a really catchy title. It should not be very fancy. The title simply have to project the impression “Hey, I have the information you are looking for so click me”.

3 Use all possible related tags

Many people fail to maximize the use of this Youtube feature. In fact, many people do not use this feature at all! So what are tags? Tags are one-word keywords that Youtube allows you to attach to each video that you upload. Make sure that you include all related tags to make your video more visible.

Pay per Click (PPC) Advertising

Pay per Click (PPC) Advertising

Pay per click is one of the easiest methods for companies to gain a good ranking for their company’s website on the internet. With the innumerable number of companies creating websites of similar nature it is becoming increasingly difficult for companies to retain a high ranking in search engine results in spite of following the best of SEO techniques.

So now they have the option of bidding in a manner which would enable them to get a good search engine ranking based on the amount of money they are willing to pay per click. If you are still wondering as to what is the point of getting a good website ranking then think again because only when your company’s website is visible on the internet and is easily accessible, that is when your company would get increased sales and profits. So it makes complete sense for people to bid for a higher ranking.

Pay Per Click Marketing

CMO’s Top Challenges?

From a recent IBM Survey:

• Growth of Channels and Devices – connecting all of the various sales, marketing and business
intelligence systems to enable a coherent flow of information and analysis where and when it’s
needed

• Customer Collaboration and Influence – building relationships between customers, sales teams
and customer service reps and delivering the right information to increase sales and reduce churn

• Targeting – delivering the right content at the right time to support the purchase decisions of
potential customers and upgrade candidates

• Big Data – leveraging proprietary and external data sources to quickly gather and analyze
marketing data to streamline sales and customer service processes and increase revenues

• ROI Accountability – enabling executives to understand the value of marketing initiatives and
channels and make the right decisions

• Alignment – making sure that sales and marketing messaging, qualification criteria and data
exchange are on the same page

• Expertise – According to Forrester, 40% of CMOs state that their number one area in which to
improve board level influence is technology-savviness

Inbound_marketing_Infographic

B2B & B2C buying process : Inbound Marketing

The B2B & B2C buying process has fundamentally changed, and prospects spend more time on the web doing independent research, obtaining information from their peers and third parties via Google /Bing searches and social media research.

The traditional method of only using outbound selling no longer applies—today’s sales teams must engage in inbound marketing and social selling, & use Web 2.0 technologies to better listen and engage with prospects.

More and more prospects are relying on the content found in social media channels and search engines to educate themselves about a company’s brand, products and services Prior to contacting a service provider. As a result, Social Media + Search play an influential role in the B2B decision-making process.

Therefore, today’s B2B companies should use social media to monitor what prospects are saying about their company, capture interest from prospects looking for their products and solutions, and coordinate the marketing and sales follow-ups to social media interactions and related in bound social signals coming into their web sites and blogs.

Social media inbound marketing is a proactive strategy. All major search engines such as Google, Bing,Yahoo are incorporating social signals into their organic search results ranking.

Please visit our: Metrics Driven Social Media inbound Marketing Platform > http://www.sales.social-visibility.com/

Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis , Content creation and Video Strategy consulting @ 832-677-4620 .281-570-5804 . http://www.sales.social-visibility.com/

Inbound_marketing_Infographic

SEO Ranking Factors for 2013 and beyond …

There are several points that are interesting that comes out of all of this…Google’s recent algorithm updates :

( What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement.)

* Links are still believed to be the most important part of the algorithm (approximately 40%).

* Keyword usage on the page is still fundamental, and—other than links—is thought to be the most important type of factor.

* Social factors aren’t seen to be hugely important in the 2013 algorithm (only 7%), in contrast to the high correlations.

* Freshness of content and load speed are important.

* Like it or not, having the exact match keyword in the domain still helps, though is decreasing.

* Trust factor of the domains linking is very important (can be measured by algorithms like MozTrust, TrustRank, etc)

* Good on page optimization is still important (title tags etc, lets Google know what your pages are about).

Basic brochure sites will be a thing of the past as audience engagement and feedback is rewarded. The lesson is clear; be the best, provide the best answers by knowing and serving your customers and Google will reward you.

What this means is your content can’t just be interesting and educational, it has to also have audience engagement (comments) and feedback (social shares). And, with Hummingbird GOOGLE’S most  recent algo update you also have to think in questions and answers format.

What Does All Of This Mean For You?

Content creation and optimization continues to be as important as ever and the focus on quality is more important than ever.  In addition to that, here are some other important tips:

Build authority links naturally (create a strong Social strategy to spread your content)

Offer solutions to your site visitors and make sure your content clearly and concisely conveys the information

Optimize for mobile

Be active in Social

Focus on semantic analysis when doing keyword research

Understand that “context” is now a part of the equation, meaning Google will do the best they can to determine the full meaning of the query and the intent behind it. In addition to analyzing the words, they will use any other data they can – typically local info, personalization info and device and platform info.  User intent is going to matter more than pure keyword matching.

Authorship and Structured Data are going to be more important going forward.  Authorship because it connects you to your content and Structured Data because it’s a good way to feed specific details to the crawler.

This has been the most volatile couple years in the history of the engines, The best thing you can do is actively create and work a content strategy !!

Google’s Amit Singhal said, “With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.”

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

B2B SEO Texas: Brand development

A B2B company brand is a combination of objectives and ideas. This brand, when properly advertised by strategic methods as done by a proven and experienced SEO Houston Agency, develops into a marking which briefly describes the ultimate product. The brand creates a way for the customers to buy. Many a times the inner component breaks down leading to a weak link in the brand but if all parts are perfectly fitting they become a tangible asset.

A product in the last step i.e. the retailer’s shop before reaching the consumer too can affect the brand name. In case the receptionist does not answer the phone decently or the salesman at the shop is not respectful the customer would avoid that shop leading to the brand getting a bad remark. SEO services helps in getting the brand an identity in the internet through a website optimization by proper planning and implementation increasing the website exposure in the B2B market.

internet marketing services agencies set their own goals of providing high quality resources to business houses through the various choices available. These SEOs aim to achieve ranking in the top for their clients in the search engines. The resources include generating leads, automating business and advertising services using them Google adwords and other pay per click services. These experienced SEO‘s are honest, open, communicative and competitive to get positive results and strive to be upfront in the site.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .

Effective Uses of on line PPC Advertising for B2B Marketing .It works !

PPC is a effective form of performance-based on line advertising for B2B Marketers — in other words, the advertiser pays only when results in a click on the ad. This makes PPC different from most forms of traditional offline marketing, including TV, radio, print, and outdoor. In traditional marketing, the advertiser pays for the ad placement — whether or not the placement gets results. Additionally, traditional media requires a not-insignificant investment in the ad creation process. Designers, copywriters, air talent, and broadcast studios are all heavily involved long before a traditional ad hits the marketplace — and that means long lead times, sometimes of several months. Since PPC ads are primarily text-based, one person can create and launch the ads in a very short amount of time .Effective Uses of PPC Advertising

PPC advertising is highly effective because it’s highly measurable. Advertisers can get data at a very detailed level, letting them know exactly what is working and what isn’t. Here are the most common and effective uses of PPC advertising. Search PPC AD’s also reaches potential customers at just the right moment: when they’re actively searching for a product or service, which is a direct marketer’s dream. While these elements are important to other types of advertising, PPC’s trackability and immediacy makes it a very effective tactic for direct marketers to employ, along with compelling offers and a strong call to action

Immediate AD Copy / EffectivenessTesting

Direct mail advertisers have been AD Copy testing for years. But while a direct mail test takes months to get results, PPC tests take only days or weeks. Nearly every element of PPC can be tested, but here are some of the most common tests:

Specific Keywords. Advertisers can use PPC to discover what keywords or key word phrases their customers are searching for and which of these key word phrases drives the most conversions for their business.

PPC Ad copy. Which advertising message grabs the most attention? Which message drives the most sales? PPC ad copy testing answers these questions.

PPC Ad Landing pages. One of the great aspects of PPC is that it’s possible to test multiple landing pages at the same time. Advertisers can learn which pages on their website drive the most sales.

PPC AD’s such as Google Ad Words , is quick to implement and provides immediate feedback on what’s working and what isn’t. The costs are controllable, and it’s a highly effective online testing tool.

Controllable AD Campaign cost. You decide how much you’re willing to spend per day, so it’s easy to stay within your budget.

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