832-677-4620 / 281-570-5804

Category Archives: Video SEO . Web Site Video

A Quality promotional web site video that is well Produced and distributed will

Increase qualified web site traffic
Increase the optins on your landing pages
Increase your conversion rates
Increase the backlinks to your web site

TOP 5 Reasons Why Content Marketing Is Important For Your Marketing Efforts

TOP 5 Reasons Why Content Marketing Is Important For Your Marketing Efforts

Relentlessly screeching to seize the attention of potential and targeted customers, online businesses of all sizes and from all niches are competing with loads of noise. Consumers are trimming down the clutter through fast-forwarding TV shows, ad-free digital radio subscriptions, blocking ads with software and personalizing their social media feeds.
To avoid given a slow pass by the online audiences or getting ignored, professional digital marketers should create messages that their targeted online audience desires to see. When the companies interact with their customers through delivering them relevant information rather than offering a sales pitch, the targeted consumer will surely listen. Through doing this your message and your brand will no longer be an disturbance, rather a valued information provider.

This tactic is called “CONTENT MARKETING”, which requires digital marketers to constantly create and distribute information that is valuable and appropriate to those individuals into a business’s target audience. Eventually, the objective is to use your content to attract a customer for doing business with your company, buy your offerings and retain customers.
Read on the five specific reasons why you require a content marketing as an integral part of your overall marketing strategy NOW!

Check Out the TOP 5 Reasons Why Content Marketing Is Important For Your Marketing Efforts:

1. Build Credibility: Online audiences are getting increasingly contemptuous and they know exactly while a brand endeavors to sell them a marketing message or make disgraceful claims. Millions of online users make use of ad-blockers in their browsers and smart phones in 2018.

The key to reduce that doubt is through building credibility. If businesses can prove to their online audience that you are a reliable and valuable source of information then, you have reached halfway to win their trust and garner their attention.

Blogs play a significant role in content marketing and are one of the most credible and reliable sources of information online. Through adding value to each piece of content you publish online, businesses can become an important and credible source in your industry and before you even know it, your audience will start sharing your content and your business will get massive online exposure.

2. Establish a Web Traffic Flow: How do customers that don’t know about your brand discover about you? Marketing is the best approach, but it’s pricey and undergoes from the above explained credibility difficulty. Rather, why not concentrate on everyone’s preferred websites? Here we are speaking about search engines and SEO is one the most effective digital marketing strategies online.

If you can find your website right at the top on the SERPs of top search engines like Google and Bing then, you will surely observe a flow of sustainable and organic web traffic towards your website soon. Content marketing is the best technique to reach there with your blog and web content, you can concentrate on long-tail keywords which your online audiences often searches for, and gradually boost your search engine rankings on those keywords with time and brings in long-lasting exposure to your business.

3. Nurture and Enhance Your Network: Every digital marketer knows that a single message would not encourage your targeted audience to quickly become your customers. Rather, they require balanced online exposure of your brand and content at regular intervals of time and with effective content marketing, you can easily reach there.

Firstly, develop content proposed to leave your targeted audiences demanding for more of the same. Then, convince and encourage them to sign up for more, either via an email subscription or a call-to-action which leads to opened content. The more organic and natural will be the follow up, the more expected your target audience will follow you along.

After some time, share free content and assure them to share more high-quality content in only a sign up away will considerably boost your lead generation. The more opportunities you have to offer them with your content that they want to read, the more liable they would be to finally become customers.

4. Elucidate Your Value Proposals: Particularly, if your offerings require more than one sentence to explicate to your audience, content marketing can provide another precious benefit. Instead of getting restricted to a marketing message, you can make use of blog posts, infographics, whitepapers and videos to explicate exactly how your brand can be your audience.

If you cannot temporarily explain that how your product solves an audience’s problem then, you might too stop making efforts. But if your companies have already established flourishing approaches to interact a more comprehensively message to your audience, you may use similar digital channels for space in elucidating the primary value proposition and advantages of your business.

You require building strong buying personas prior to getting engaged in marketing. Placing your message and business value proposition, you require knowing who you are speaking to. Take some time to build these personas through getting indulged in customer surveys, data mining of present customers and internal thinking sessions. Then take this data and carve your messaging accordingly.

5. Establish a Strong Digital Marketing Base: Eventually, your content marketing endeavors must not require being an objective unto their own. Rather, they can act as the backbone of a more comprehensive marketing approach which encompasses your entire digital efforts.

The same fundamental content standards can stimulate your website, social media presence and e-mail marketing approach. Businesses can even take out content pieces from one digital channel and then use them in another.

Additionally, content must act as a lead-generating tool for your business. By effective emails, businesses can easily nurture their leads further to capitalize on your customer acquirement efforts. Eventually, through offering high-quality and elite content to existing customers and businesses can amplify their customer retention rate. Above everything, content marketing is very cost-effective.

Simply commencing a business blog, creating opened content and growing your social media presence could be achieved with a lot of efforts. Particularly startups merely commencing out, you require finding the right approach to insert yourself into industry interactions without spending much. This is what makes content marketing a perfect fit for your business.

The Conclusion:

Understanding the key why’s and how’s is essential to find out the way of your content marketing strategy. That is the reason why businesses cannot stress enough just how essential it is to build an exceptional approach for your brand. This would save a lot of time and irritation in future, and allow you to attain concrete outcomes within a reasonable tenure of time.

Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts

Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts

2017 has been a revolutionary year for digital marketers and Video Marketing . As per the latest stats, around 63% of online businesses have commenced making use of video marketing and around 82% of online businesses believe that video marketing is an extremely significant part of their digital marketing strategy.
Video is emerging and evolving speedily and will surely reach new horizons of success way sooner than web marketers think and helps them attain a higher ROI in 2018 and beyond. But if you have not used this technique properly till now then, you may still have certain doubts like- whether it is actually worth using videos for marketing your business online? Or do you have adequate resources to build and use video content in your digital marketing?

The answer is very simple: Yes, it is definitely worth it. Video is one of the most resourceful and cost-effective digital marketing approaches. Read on to know the 5 reasons why digital marketers must make use of video marketing NOW.

Check Out the Top 5 Reasons Why Video Marketing Is Important For Your Marketing Efforts:

1. Audiences Adore Watching Videos: It is no more a secret for web marketers that audiences spend one-third of online activity time to watch videos that showcases an average of 32.3 videos per month. It is quite easy to recognize why individuals adore videos so much- they are very enjoyable and simple to watch and understand.

Individuals perceive businesses that make use of videos to be more savvy and fascinating compared to those which don’t use it. This speedily rising zeal amongst people to watch videos does not change for online stores: Around 30% of online buyers want more videos from ecommerce websites that includes detailed product descriptions, customer testimonials and tutorials.

To make individuals watch your video, you require concentrating on engagement, which means you need to create videos that are fascinating, enjoyable and simple to understand. This encourages individuals to watch the entire video and amplifies the chances of people getting influenced through it. It is extremely significant to make your videos load properly.

2. Video Generates Better and More Organic Web Traffic: Organic traffic acts as one of the biggest drivers of online audiences to any online store. Organizations invest a lot of time and money to get connected to high-quality websites.

Doing so can assist online stores amplify the authority of their website, that in turn, will assist them amplify their position in the search engine rank pages and the amount of organic web traffic they receive. The higher the website quality in the eyes of top search engines, the more it would be able to attract organic web traffic. Top search engines analyze the quality of your website through one key metric that is its bounce rate.

If a website drives its online visitors away soon after browsing through a website, top search engines conclude that website is of low quality. Those websites which can keep their online visitors for a long time tend to rank higher on the top search engines.

If businesses can manage to trim down the bounce rate of their website then, they can drive more organic web traffic. Engaging your online visitors with your ecommerce store is one of the best approaches to trim down your bounce rate. Since, videos have very high levels of engagement and help your website attract more organic web traffic.
Prior to making use video marketing for your store, you should be able to differentiate between two types of videos- firstly there are sales-focused videos that comprise product demos, customer testimonials and marketing videos. These videos work wonders, but only after a customer is all set to make a purchase. Secondly, there are engagement-centric videos that aim to educate visitors and make them know more about your company and its products and services.

3. Audiences Use Videos to Know More about Your Offerings: As an entrepreneur, you get amazed but not affected with the increasing significance of videos and engagement. We all know that individuals like watching videos, but how does that positively impact your business? Businesses want visitors to understand and think about your offerings and purchase them, not just enjoy watching them and up vote them on YouTube.

Videos play an extremely vital role in the buying-decision process. Nearly 98% of the visitors adore watching explainer videos to know more about different products and services and are helpful in the purchase decision process.

The key reason why numerous visitors adore watching videos has a profound relationship with the way video affects in what manner they process and comprehend the data. Visitors that watch videos retain around 95% of a message in comparison to 10% while they read it through text.

As per the latest study performed by Google, nearly 50% of web users search videos associated to a product or service prior to visiting a store. The massive power videos have in the buying decision process explains the reason why 93% of companies that make use of videos believe that it has amplified user understanding about their offerings which affects their conversion rates.

4. Video Generates More Conversions: As videos have a massive impact in the buying decision process, it is quite obvious it will assist you boost your conversion rates. Nearly all visitors that have watched an explainer video for understanding more about a product or service finally purchased it. That same study found 77% of consumers say they’ve been convinced to buy a product or service by watching a video and engage with your brand.

Online buyers that have viewed demo videos are more likely to buy your products and services compared to the non-viewers. The higher probability of individuals purchasing a product all thanks to videos assist in increasing the conversion rate significantly- websites which make use of videos have a conversion rate of around 4.8%, than 2.9% for those that don’t make use of videos and around 76% of companies which use videos strongly believe that it will deliver them a higher ROI.

5. Web Marketers Thinks Videos Are Extremely Useful: Visitors adore videos and it can assist you draw more web traffic and attain more conversions. But have you thought what do web marketers think about your video? Yes, they do! Nearly 87% of web marketers make use of video content to nurture their businesses, while few others believe that videos are an extremely important part of their digital marketing strategy.

The Conclusion:

While reading this post, you may have found numerous facts which have proven the amplifying power of video marketing for any online business. Video marketing assists your targeted consumers know more about your business, brand and your offerings and leave a huge impact on your buyer’s decision-making process.

Top Benefits of Inbound Marketing

Top Benefits of Inbound Marketing

Inbound marketing is a new marketing trend that has overtaken outbound marketing. Since the web users are increasingly changing their ways of researching and shopping for products and services, hence companies should also make efforts to eliminate ineffective tactics from their marketing strategies so that desired results can be reaped. With the increase in modernization, the methods of marketing have also changed.

These days, new marketing methods and strategies have come to the forefront. Below, we have mentioned several benefits of inbound marketing over outbound marketing.

• Without inbound marketing, your marketing and sales team may fail to create powerful and engaging content for the prospects. The sales department is the heart of your business as sales person have a good understanding of what your prospective customers are looking for. They can also help customers what they want at various stages of their journey. Inbound marketing can create valuable content for the users that will help buyers get answers to their questions and solve their problems.
• The digital marketing world has witnessed an evolution. With rightful marketing methods, you can effectively increase the awareness and popularity of your business among the potential web users. If you do not follow the right and effective marketing methods, web users will never get to know about the existence of your business. Therefore, it is extremely beneficial for you to make use of the right methods to increase the visibility of your business/brand.
• Many successful companies have regularly reported that with the use of expert inbound marketing solutions, they were able to build a strong presence of their company. Consequently, they also noticed improvement both in their top and bottom lines. Therefore, to enhance your business sales and hence profit margins, you can make use of inbound marketing.
• Inbound marketing also involves social media marketing. No other platform can provide your business extensive exposure as social media. If done rightfully, you can also get customers and hence leads from social networking sites. Therefore, build business pages of your websites on the social platforms to grab the attention of the potential web users.
• In order to gain the attention of the web users, you need to portray your business in a positive way and this can be done with the help of inbound marketing. People would love to give you their patronage when they have a peace of mind that they are trusting the right company. This can only be achieved, when you portray your business in a positive way.
• The ultimate purpose of any marketing channel is to get leads. Inbound marketing will also help you get leads and hence gain profits. It will help you improve the bottom and top lines of your business and hence open new doors to opportunities .
Those were some of the top benefits of inbound marketing that will help you increase the awareness of your business and hence profit levels. The chances of success are high when you have the tricks and tips of inbound marketing in your hand.

slider1

SEO Ranking Factors for 2013 and beyond …

There are several points that are interesting that comes out of all of this…Google’s recent algorithm updates :

( What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement.)

* Links are still believed to be the most important part of the algorithm (approximately 40%).

* Keyword usage on the page is still fundamental, and—other than links—is thought to be the most important type of factor.

* Social factors aren’t seen to be hugely important in the 2013 algorithm (only 7%), in contrast to the high correlations.

* Freshness of content and load speed are important.

* Like it or not, having the exact match keyword in the domain still helps, though is decreasing.

* Trust factor of the domains linking is very important (can be measured by algorithms like MozTrust, TrustRank, etc)

* Good on page optimization is still important (title tags etc, lets Google know what your pages are about).

Basic brochure sites will be a thing of the past as audience engagement and feedback is rewarded. The lesson is clear; be the best, provide the best answers by knowing and serving your customers and Google will reward you.

What this means is your content can’t just be interesting and educational, it has to also have audience engagement (comments) and feedback (social shares). And, with Hummingbird GOOGLE’S most  recent algo update you also have to think in questions and answers format.

What Does All Of This Mean For You?

Content creation and optimization continues to be as important as ever and the focus on quality is more important than ever.  In addition to that, here are some other important tips:

Build authority links naturally (create a strong Social strategy to spread your content)

Offer solutions to your site visitors and make sure your content clearly and concisely conveys the information

Optimize for mobile

Be active in Social

Focus on semantic analysis when doing keyword research

Understand that “context” is now a part of the equation, meaning Google will do the best they can to determine the full meaning of the query and the intent behind it. In addition to analyzing the words, they will use any other data they can – typically local info, personalization info and device and platform info.  User intent is going to matter more than pure keyword matching.

Authorship and Structured Data are going to be more important going forward.  Authorship because it connects you to your content and Structured Data because it’s a good way to feed specific details to the crawler.

This has been the most volatile couple years in the history of the engines, The best thing you can do is actively create and work a content strategy !!

Google’s Amit Singhal said, “With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.”

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

LOCAL SEO

Google Director of Local & B2B Markets Sam Sebastian says that shopping drivers are now based on “stimulus,” “the first moment of truth,” and “zero moment of truth.” The zero moment of truth – ZMOT – is based on passive information sought by consumers.

It is reflected well in an evaluation of Google data from Jan. 2007 to December 2010 in the U.S., UK, Brazil, France and Germany. During that period, searches for reviews were up 98 percent; searches for coupons were 339 percent; Local search was up 177 percent; and searches for weight loss were up 154 percent. Eighty-three percent generally rely on “trust places” like user ratings or product reviews, says Sebastian, citing data recently released by Booz Allen.

“New behavior drives a surge in search volume,” says Sebastian. “You have to sell; have to optimize; and sell to repeat customers. (Especially when) they are making the emotional part of their decision.”

Call us today for a FREE local SEO marketing Campaign analysis for your business @ 281-570-5804 .

B2B Marketing with Video

Video Marketing

Did you know?

Video boost conversion rates by an average of 9%.
(Internet Retailer, October 2010)

Products that have videos are 95% more likely to be bought.
(Internet Retailer, April 2010)

Video adds two minutes to visitors’ stays on retail sites.
(Comscore, August 2010)

Video increases the likelihood of a front-page Google search result by 96% with proper page optimization.(Forrester, January 2010)

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .

Why web site videos for B2B Marketing !

A majority of businesspeople surveyed by Forbes in October 2010 said they watched more online video than a year earlier. Nearly 60% of all respondents said they would watch video before reading text on the same webpage, and 22% said they generally liked watching video more than reading text for reviewing business information. Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.

Video can be highly effective for merchants. The executives surveyed reported taking a wide variety of actions after watching online videos, with about two-thirds visiting vendor websites subsequent to viewing and more than half searching for more information. Especially among younger executives, likelihood of making a purchase was high.

Generational differences ran throughout the Forbes research, with a split in behavior at age 50. While the youngest executives were most interested in video across the board, baby boomers in their 40s had comparable participation levels. It was older executives who had not yet gotten on board with video, and business-to-business marketers must continue to reach them through other means.

But video has only become more important for the younger set, and marketers can depend on them to watch, pass along, recommend—and often, enter the purchase funnel. ( emarketer )

Call us today for your FREE 30 min web marketing strategy session re how to incorporate web site videos . Andy @ 281-570-5804 .

VISIT >> https://www.andyalagappan.com/video-seo-optimization/ for info

Videos on line views grew by 12 %

Of the most heavily-used sectors, videos/movies was the only other to experience a significant growth in share of US activity online. Its share of activity grew relatively by 12 percent from 3.5 to 3.9 percent. June 2010 was a major milestone for US online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15 minutes doing so during the month.

Nielsen: Americans Spend Nearly a Quarter of Their Online Time on Social Networking Sites

Video SEO optimization

52% of all web traffic is video (according to industry watchdog, eMarketer)
– More than 70% of all web visitors watch online video (according to NY Times)

– YouTube had 9.5 billion videos viewed by 138 million Americans in one month (according to comScore Media Metrix)

– The average YouTube visitor spends 27 minutes watching video per day

– Because video is so popular, video links and clips often show up before other content

Here are few samples of our ” web site video marketing ” videos .

Approx 1 to 2 min’s long

Perfect for video optimisation / video SEO to get brand visibility and backlinks to your web site …
Web 2.0 Video Distribution … CALL us for your custom web site VIDEO SEO production today @ 281-570-5804

1. http://www.youtube.com/watch?v=F8DyXkD1jNQ

2. http://www.youtube.com/watch?v=zVdypda9u5o

3. http://www.youtube.com/watch?v=i7K5rpqSmO8

____________________________________________________________________

1. http://www.youtube.com/watch?v=F2JyOhkMuJ0 << more involved graphics oriented .(extra option ) 2. http://www.youtube.com/websitevideosbyandy#p/a/u/1/_wi1p6evDM8 << ( with pro voice over )

________________________________________________________________________

© Copyright 2010 - 2018 Epromotionz Inc All Rights Reserved. | Privacy Policy

>