Facebook , Twitter ,LinkedIn promises to be a great places to create brand awareness among your target audience – since the visitors are more interested in knowing the background of the company which will contribute much towards quality lead generation.
Facebook and Twitter are clearly places for nurturing relationships with interested stakeholders. It’s a place companies can share some good content and create awareness about what they do – which will directly result in Lead generation.
A recent study by an online marketing automation service provider, for 218 companies with a social media presence from February through April of this year. The results overwhelmingly showed that visitors who arrived at corporate websites via Twitter and Facebook engaged mostly with content – specifically a company’s blog – about us — services.